SEO is the key to success in the online world, and modern companies are allocating an average of 41% of their marketing budget to it. It's no surprise that 61% of marketers believe that SEO is the key to online success. Taking the time to outline an appropriate SEO strategy can revolutionize not only your online traffic, but also your business as a whole. Google's algorithm is becoming more intelligent every day, and by using constant human information, it continues to align better with our thinking. That said, there's no clever way out or magic formula for outsmarting a search engine, so don't bother trying.
The best way to optimize your SEO strategy is to write first for humans and then for search engines. Although motivation must always come first in humans and second in search engines, keywords are the basis of this whole process. Not only do they get to the heart of what visitors and Google are looking for by isolating common search terms, but SEO also generates more than 1000% more traffic than organic social networks, which in turn dominate more than half of all online traffic. So, if keywords are at the center of SEO, they should also be at the center of everything you do. Mobile optimization is incredibly important, as Google practices mobile-focused indexing. This means that instead of crawling a desktop site, the algorithm will use the mobile version of your site to index and rank pages for SERPs.
In addition, 61% of Google search queries in the U. S. are made from mobile devices. So, in the end, your SEO strategy would be ineffective without prioritizing mobile optimization. To get started, make a list of about 10 words and terms related to your product or service.
Use an SEO tool (Google's keyword tool, Ahrefs, SEMrush or GrowthBar, just to name a few) to research these words, identify their search volume, and find variations that make sense for your business. Suppose a swimming pool company tries to position itself as “fiberglass pools”, which receives 110,000 searches per month. This short keyword may represent the main topic for creating its content, but the company will also need to identify a number of related keywords to include them in its content. For example, they could choose to use the “fiberglass pool” or “fiberglass pool cost” prices to achieve additional rankings for the general keyword of fiberglass pools. Using search volume and competition as a measure, you can create a list of 10 to 15 short keywords that are relevant to your business and that are being searched by your target audience.
Next, sort this list by monthly search volume. During this step, you'll start optimizing your pages for specific keywords. For each pillar you've identified, use your keyword tool to identify five to 10 long keywords that dive deeper into the original topic keyword. A recent study found that 91.8 percent of all searches are for long keywords. This is a big change from the early days of the Internet. Alternative text or alt text is a brief description of an image and it's still an important Google ranking factor with more than 20 percent effect on results.
While 36 percent of SEO experts think headlines are important, this doesn't mean forcing keywords if they don't make sense. An analysis of more than 5 million desktop and mobile pages revealed that the average time it takes for a web page to fully load is 10.3 seconds on a desktop computer and 27.3 seconds on a mobile device. The first 5 seconds a page loads have the biggest impact on overall conversion rates. Every additional second a page takes to load reduces conversion rates by an average of 4.42 percent each time. Audio is also increasing as the average consumer spends more time listening. More than 80 percent of SEOs believe that every blog post should include at least 2 to 5 internal links and most people spend the same amount of time on their internal and external linking strategies. There are still many sites that never receive organic traffic from Google; in fact 91 percent of all pages don't have any backlinks at all! Since late 2000s Google has placed increasing emphasis on brands; they look for brand signals as a way to eliminate misinformation and provide more reliable results for each search. This makes it a critical ranking factor; when a brand is consistently represented across all its platforms revenues can increase by up to 23 percent; branding also makes it easier to present your values and increase customer loyalty. In fact 54 percent of decision makers say they spend more than an hour a week reading thought leadership content relevant to their business; at the same time 71 percent say that less than half of what they read provides them with valuable information. A study by Ahrefs that analyzed more than 1 billion web pages revealed that 66.31 percent had no referring domains and 26.29 percent had only one to three referring domains; less than 0.1 percent had more than 100 referring domains which is quite revealing if you stop and think about it. The easiest way to avoid this is keeping your keyword density at 2 percent; this applies not only to main keyword but also related topics; for example if target keyword is “meringue” and they create post on “How To Make Perfect Meringue” and another on “X Common Mistakes When Making Meringue”; in order avoid cannibalization larger publication should be created including both publication titles such as H2s; this is known as pillar content. The goal is that only 10-20 percent of all referring domains are linked exactly or partially; he is co-founder of...
