But simply having content isn't enough to help your site rank based on the keywords it's targeting. According to an Ahrefs study, 91% of online content doesn't generate any traffic from Google. So, what do we know that search engines value in creating content? In fact, it can be argued that the relevance of content to user intent is its most important ranking factor, because if your content is not relevant to a search, it will be devalued. Deep or extensive content addresses as many user concerns as possible, while providing new perspectives on a topic.
Even search engines seem to prefer long-form content for many informational user searches. A HubSpot study found that content with between 2,250 and 2,500 words tended to receive the most organic traffic. This seems to be the sweet spot for SEO, although creating pages of much more than 2,500 words, when necessary, can also be beneficial. SEO tags continue to play an important role in content creation, despite the rise of semantic analysis.
Ultimately, we design websites for both people and search engines. When designing for users, it's always good to look at your website and its content from a new perspective. It has long been suspected that user engagement, or user signals, are a ranking factor for Google, even if only indirectly. Next, we need to consider how our technical structure is affecting user engagement and our keyword ranking.
Technical SEO could be considered the foundation of SEO, where everything else is based. Without a strong technical foundation, your content house will collapse. This makes the practice of interconnection very important, which we'll talk about later. For now, we'll only be concerned with making sure that our website is crawlable and that our crawl budget is optimized.
The number one technical mistake we find on customer sites is linking to mixed content or HTTP pages. This can occur during an SSL migration and can be caused by several causes. While, in theory, pages should redirect to their HTTPS counterpart, it's not advantageous to have links to mixed content. More importantly, these links don't always redirect.
Just as important, you don't want content that links to broken or redirected pages. Not only can this affect speed, but it can also affect indexing and crawling budgets. In general, you want clean URL structures with 200 status codes. However, as websites age and companies change, it can be difficult to maintain site-wide consistency and a strong interconnection structure.
Creating an interconnecting structure organized around similar topics allows the lower pages of your site to gain some authority from the pages of higher authority. Tags are even implemented to help organize content and to help readers understand the context of certain topics. Title tags are the second most important on-page factor for SEO, after content. You can read more about title tags here.
Along with smart internal links, SEOs must ensure that the category hierarchy of the website in question is reflected in the URLs. This URL clearly shows the hierarchy of the information on the page (history with regard to video games in the context of games in general). Search engines use this information to determine the relevance of a given web page. Because of the hierarchy, the engines can deduce that the page probably does not belong to the story in general, but to the history of video games.
This makes it an ideal candidate for search results related to the history of video games. You can speculate on all this information without having to process the content of the page. The URL structure is important because it helps search engines understand relative importance and adds a useful relevance metric to the page in question. It's also useful from the perspective of anchor text, as people are more likely to link to the relevant word or phrase if the keywords are included in the URL.
And it's for this reason that SEO, or search engine optimization, is a multi-billion dollar industry. SEO is the practice of making a website align with Google's ranking factors. So, what are those ranking factors and how can you optimize your site for them? Keep reading to find out. Organic rankings on Google are determined by an algorithm that takes into account several SEO features and metrics, and these are your ranking factors.
For SEO purposes, it's a good idea to perform a technical SEO audit of your site every two months to check for 404 errors, redirect loops, and broken links. If you want to increase traffic and rank higher, here are five essential on-page SEO factors to familiarize yourself with. On-page SEO includes different factors such as keyword research, URL optimization, meta tags, header tags, the placement of keywords in the content, image optimization, and more. Businesses that aren't familiar with these on-page SEO factors or those whose owners don't have time can benefit from partnering with Marvel Marketing.
In this column, you'll find the five web SEO factors that matter most, with tips on how to make them available to you. .
