SEO stands for search engine optimization. SEO is the process of taking steps to help a website or content rank higher on Google. A good SEO auditing tool, such as Moz Pro's Site Crawl, will detect problems such as broken pages, links that don't work, duplicate content issues, and other technical SEO issues. The SEO tutorial is versatile enough for aspiring digital marketing managers, e-commerce entrepreneurs, and even interns who need to improve their knowledge in SEO and website ranking.
The key difference between SEO and paid advertising is that SEO involves “organic ranking,” meaning you don't pay to be in that space. This lesson answers these questions with the introduction of the latest and useful SEO tools, their categories, and an overview of Raven SEO. Going one step further, lesson 2 of the SEO tutorial begins with a detailed explanation of how search engines work, which will form the basis of your SEO practices. The first lesson of the SEO tutorial explains the introduction of SEO and its importance in the world of digital marketing.
The lesson continues with a detailed explanation of SEO dos and don'ts and detailed best practices that will make your SEO strategies stand the test of time (or changes in search engine algorithms). This lesson introduces you to the SEO changes and algorithm updates you should know about, as well as the misconceptions about SEO. In the meantime, with this additional SEO quickstart guide, you'll want to make sure you're ready to take advantage of your results as soon as possible with all the basics of SEO. Increase your local SEO visibility with easy directory distribution, review management, ad updates, and more.
If you want to take a more guided approach to learning SEO or training your entire team, check out Moz Academy's SEO Essentials certification. Social media and SEO marketing work well together, so don't neglect the social aspect, as it can give your SEO efforts a good boost.
